What is Generative Engine Optimization (GEO)? A Practical Guide
Quick Summary: Generative Engine Optimization (GEO) is the practice of structuring your content and brand presence so that AI tools like ChatGPT, Google AI Overviews, Gemini, and Perplexity cite or recommend you directly in their answers. It builds on SEO but shifts the goal from ranking for clicks to earning mentions inside AI-generated responses. […]